Etihad Airways has announced the signing of internationally acclaimed, multi-award winning actress from India, Katrina Kaif, as the airline's new brand ambassador.
Having won numerous national and international awards, Katrina has made a major contribution to the Indian film industry and is one of India’s most sought-after actresses.
Etihad Airways and Katrina Kaif will work on a series of initiatives to promote the airline across India and around the world, including addressing Indian communities in Etihad Airways’ key markets such as the UAE, the United States and the United Kingdom.
Etihad recently filmed an internet video with Katrina Kaif dancing in the airline’s First class lounge in Abu Dhabi, under the direction of award winning Indian film director and choreographer, Farah Khan. The video, which has been distributed online across YouTube and various social networking sites, will be used to promote the partnership between Katrina and Etihad Airways throughout the campaign.